Age of Graduation
Defines Alumni
Defining Alumni
Alumni are sponges and echo chambers of political discourse occurring during their college years. Although we aggregate survey results annually to create benchmarks and compare clients’ results, you schedule your study at your convenience, to suit your communications and development calendars.
With extensive administration experience and a comprehensive library of survey questions, AAS professionals deliver the right survey with the right method to maximize your results. We already know which issues have high correlations; but we understand that the process of surveying alumni is unique to each institution.
Age and Communication Perception
Your Study findings and implications are presented with emphasis on greatest influencers of the following:
- Loyalty
- Communication
- Programs
- Giving
- Branding
Each AAS© Questionnaire is custom tailored, branded and strategically developed to focus on high impact areas:
- Student experience
- Overall experience
- Alumni experience
- Demographics
Defining Your Alumni
Woodstock Vietnam Pre-1973
Includes pre 1964 graduates
- Tumultuous 60’s
- Civil Rights Act
- Tonkin Resolution to Nixon resignation
- Good economy
- Ages 68 and older
Post Watergate 1974-1980
- Nixon resignation to Reagan boom
- Younger siblings of Woodstock / Vietnam
- Bad economy
- Pessimistic times
- Ages 61-67
Yuppie 1981-1993
- Reagan boom to
- Dot com IPO’s
- Good economy
- Optimistic Time
- Ages 48-60
Electronic Revolution
1994-2000
- Dot-com IPOs to 9/11
- Peace and the fall of the Berlin Wall
- Big booming economy focused on youth
- Ages 41-47
Dot-Com Bust
2000 – 2008
- Economic bust after Dot-Com
- Real estate driven broth
- Focus away from youth
- War in our time
- More competition for every job
- Ages 30-40
Post Great Recession
2008 – 2014
- Market crash of 2008
- Explosive unemployment
- Significantly increased government role in healthcare
- Slowest recovery in history
- Breakdown of European economy
- Huge and growing U.S. deficit
- Ages 26-32
Economic Prosperity
2015 Forward
- Largest economic expansions since WWII
- Unemployment less than 4 percent
- GDP and consumer sentiment reached pre great recession levels
- Longest ever government shutdown
- “Me Too” and “Times Up” movements
- “Fake News” questions the reliability of information
- Smartphones ubiquitous +75 percent
- Social Media directly impacts elections
- Ages 25 and younger
