Enhance Alumni Partnership Model
Assessing Alumni Attitude
There are specific drivers and motivators that cause alumni to become and/or not be engaged.
By closely identifying trends and attitudes towards these areas, institutions can be more targeted in their outreach and better communicate the value of staying engaged and/or giving back to the institution.
Engage Alumni Directly
Using the AAS provides an opportunity for thousands of alumni to provide feedback directly to the institution about their student and alumni experience and perceptions regarding the university and the current alumni relations efforts.
Having this opportunity, you are directly engaging alumni in the life of the university.
Increase Campus-wide Support for Alumni Relations
Having data from the institution’s most valuable stakeholders (alumni) can and should be important to all departments on campus.
By using the AAS, alumni professionals have the ability to enhance their relationship with other departments across campus and create a more cooperative and unified effort to provide the best possible outreach and communications to alumni.
Why and How AAS Works
Engage
Engage alumni segments by targeting your communications to their opinions and feedback
Understand
Understand alumni attitudes, opinions and giving trends and you’ll become a more active and respected advocate for your alumni.
Measure
Measure alumni program performance based on participation and satisfaction.
Determine
Determine which issues drive loyalty and financial support and prioritize your efforts.
Benchmark
Analyze, compare and benchmark your results against other institutions.
Improve
Improve alumni relations and you’ll strengthen school loyalty and increase alumni donations.
