Understand Alumni Attitudes
Drive Behavior
The Alumni Attitude Study Supports
Alumni Relations to Development and Communication to Advancement Services
Program Priorities and Performance Perception
Program Priorities and Performance Perception
Identify preferences for programs and events for key alumni cohorts and target your invitations to those alumni groups. Understand their perceptions of event success to build awareness and participation.
Segmented Communication by Values, Behavior, Expectations
Segmented Communication by Values, Behavior, Expectations
Learn what alumni enjoy reading about the most, what they want to know more about, and which media sources they turn to most often. Create an “editorial calendar for cohort messaging” to keep all alumni engaged and informed.
Development Initiatives and Discovery Calls
Development Initiatives and Discovery Calls
Giving values differ across alumni cohorts, and motivations vary as well. Match both values and motivations for annual appeals and campaigns. Set up discovery calls with major gift donors and prospects to share Survey results.
Understand Alumni Drive Behavior
Well defined process with efficient use of internal staff and resources.
Alumni Relations
Alumni Relations work to identify, establish and confirm alumni program and event priorities by cohort.
Communications
Can be a high profile and inclusive project to engage alumni leaders, donors and prospects with advancement and university staff.
What Matters Most
The question “What Matters Most” is a Discovery Call which offers an ideal conversation between gift officers and prospects and donors.
YOUR ACTION PLAN
Creating Your Action Plan Based Upon Study Findings
Alumni Segmentation is Critical
Your important stakeholder groups vary widely, yet the Study identifies those key cohorts at your institution. Attitudinal survey responses help create specific profiles base on shared values, expectations, experiences and preferences. Use results by alumni to evaluate and refine your programming, communication and giving strategies.
Choose Your Peer Group to Compare Results
From large public to small private institutions, from faith based to technology focused universities, choose from over 300 universities to create a peer group right for you. Compare your results to benchmarks based on the peer group average.
Study Benchmarks Define Success and Identify Opportunities
Study findings provide confirmation of your successes and opportunities. Enjoy the validation when your results surpass those of your peer group. Your results, when compared to established benchmarks, also help develop a consensus on priorities. Use survey results to secure resources to pursue identified opportunities.
ENGAGED ALUMNI
GRAPHIC IMAGE HERE
Findings and Results Are Provided by Multiple Cohorts:
| Eras of graduation | College attended |
| Donor status | Sexual orientation |
| Ethnicity | Geography / location |
| Engagement Status |
Marketing Programs and Events
Enhance attendance and participation in marketing programs and events by connecting to values, preferences and perceptions of alumni.
Communication Development
Generate your appeals based upon communications that will enhance stewardship and provide the foundation for donor recognition.
Alumni Magazine
Annual Reports
Enhance interest in and develop relationships based upon known alumni interests and goals.
Communications Based upon Data
Match your messages and communications to the values, preferences, perceptions and experiences of key alumni cohorts.
Graph on “How valuable would each….”