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Alumni Engagement: Long Term Strategy

UNDERSTAND YOUR ALUMNI

Alumni Engagement

Create an Action Plan for Alumni Engagement based upon solid information.

Our study findings and insights underpin your organization’s alumni credibility and authority.

Alumni Engagement is the common element found in successful alumni programs.

Our study generates event attendance, participation and giving which represents successful alumni engagement.

Alumni Engagement

Sustainable Alumni Engagement

Engagement represents a long-term strategy. It is the common denominator which defines success as the active and ongoing participation of alumni who attend, give, promote, and refer.

Perceptions and Expectations

Attitudes Matter

As alumni form an opinion about their alma mater, they typically recall their experiences, they may consider what they have heard or read and they may consider their current higher education values and priorities.

Learn How This Works

Why Market Research Works

Engage Everyone

Engage everyone individually, you do not know who will end up being successful.

Cultivate everyone and ask their opinion which keeps them connected and provides valuable information.

Learn How This Works

Market Research Effectiveness

Credibility and Authority

“Market Research” when done properly provides credibility and authority to:
1) those who contracted for the market research and
2) provides credibility to Actions based on the market research findings.

Effective Market Research

Advancement Leadership

YOUR ALUMNI STUDY IN ACTION

Effective Action Plans

With the Alumni Attitude Study you will:

Advance organizational leadership
Create effective action plans for alumni relations, programs and events
Generate a call for discovery with an attitude of stewardship
Prove and strengthen your university leadership position

Study for Engagement

Advancement Leadership

Alumni Attitude Study findings support advancement leadership from alumni relations to development, and from communication to advancement services.

Inclusive Process

The inclusive process represents a global aid in Advancement by connecting Advancement staff with alumni leaders and donors of today and tomorrow. The process is inclusive but not overwhelming!

Advancement Leadership

Alumni Relations benefit from the Alumni Attitude Study data by significantly enhancing their ability to identify, establish and confirm alumni program and event priorities by cohort.

Effective Communications

Communications are created which matches messaging to the values, preferences and experiences of key alumni cohorts based upon graduation era, donor status, ethnicity, college attended, geography and other data.

Host a Discussion

Build your culture of philanthropy by hosting a discussion about philanthropy with internal and external stakeholders. Believing you are a part of something is critical to the culture of philanthropy.

YOUR ALUMNI STUDY IS AN EVENT

Alumni Study Is an Event

Use the Study findings to:

Communicate with your alumni and create a campaign strategy
Develop the most effective method for your outreach
Evaluate and develop your approach based upon the most read communication

Study for Engagement

Understand Your Alumni

Most Read Communication

Typically is your most impactful communication.

Ask for an Opinion

Obtain alumni interest and positive opinion.

What We Heard You Say

Validates communication and creates trust.

Leverage Awareness

Transparency builds trust and understanding.

Create Engagement

Start a conversation to inform and nurture relationships.

Continue the Conversation

Build consensus and introduce an action plan or campaign.

UNDERSTAND YOUR ALUMNI

Why Alumni Attitude Study?

Our study is streamlined and cost effective providing credible results. “Your Peer Group Benchmarks” create your road map. We design your study to provide deeper insights including diversity and inclusion.

The Alumni Attitude Study:

Demonstrates our credibility with proven historical results
We have over 300 projects with one million responses over twenty years
Is peer reviewed
Strategic study applications create proven and effective results
Our streamlined process will not overwhelm your staff

Study for Engagement

Study as an Event

EXCITING PARTICIPATION

The Study Is
an Event

The Alumni Attitude Study represents an event for your alumni. Through social media and direct engagement we present the study as an important event. This approach enhances both engagement and excitement by creating a clear avenue of alumni participation in the direction the alma mater will take and the values that will be prioritized.

Strategic Partnerships

IDEAS COME TRUE

The Study Is
Future Building

The Alumni Attitude Study helps shape your organization’s future. Within about three months you can better understand your alumni perceptions and beliefs. It takes roughly one month to research and design your survey instrument, a month for distribution, reminders, posting on social media, and a month for analysis.

Data Driven Action

ALUMNI ATTITUDE STUDY

Decades of Experience

We have spent 20 years singularly interested in helping universities and colleges engage alumni. Each of our projects is tailored to fit you and your needs. While many other companies got their start focusing on students and prospective students, we started with alumni and continue focusing on helping our clients understand what makes alumni engage with their alma mater.

More than 300 universities and associations have used the Alumni Attitude Study to increase alumni engagement. Our industry tested, cost-effective program offers your institution the tools to improve alumni satisfaction and prioritize your budget by prioritizing valued programs and providing key talking points for targeted communications.

Build Alumni Trust

“I just wanted to thank you again for the great presentation! You always make material that could be dry come to life. In our National Alumni Board committee meetings, many of the members kept quoting stats from the survey or mentioning something you said about the survey/stats. They obviously got a lot out of the presentation! You are a great team!”

– Kristi McLain Hoban, Associate Vice Chancellor

TCU UNIVERSITY ALUMNI RELATIONS

“In my former life as a corporate executive, I heard dozens and dozens of these kinds of attitude surveys. Too often, we got raw data – no helpful analysis on what we ought to learn from the data. You presented ‘actionable research.’ We’ll make good use of it.”

– Chip Visci, Associate Vice President, Strategic Communications

CALIFORNIA POLYTECHNIC STATE UNIVERSITY

SUCCESS BREEDS SUCCESS

Keep the Momentum Going

Understanding What Matters

We understand Alumni. Alumni look at their collegiate experience as an investment that they hope will increase on value over time. This plays an important role in our approach.

Survey Importance

Campus opinions about what matters to alumni are typically wide ranging. Has anyone actually asked the alumni? Are you basing your decisions on what the loudest alumnus/a is saying or on what most alumni believe?

Maintain the Progress

Opinions and relevance evolve over time. We show you how to stay on top of changing topics of focus and continue to address those issues which matter most to your alumni.

ALUMNI ATTITUDE STUDY

Alumni Engagement

Sustainable Alumni Engagement