In 2001, The Alumni Attitude Study© was introduced as a cost effective, easily implemented survey instrument that provided actionable data from the perceptions and preferences of University Alumni.  Since then more than 300 educational institutions have used The Study to maximize budgeting, programming, communications and strategic planning.

Our focus is long term, donor-centric engagement that is cost effective and results oriented. That’s why we say, “Not one time, but a lifetime.”

Rob Shoss

Managing Consultant

Rob Shoss describes his work as measuring things that are seemingly unmeasurable. As a founding member of Performance Enhancement Group, Ltd. (PEG) Rob was instrumental in developing processes that measure and analyze such intangibles as attitudes and perceptions. Since 1991 PEG’s organizational development consulting business has addressed the complex issues of customer/donor satisfaction, market perceptions, and alumni/employee perceptions of organizational support.

In 2001, Rob’s team at PEG focused their attention on ways to deliver a data driven approach to enhanced alumni and prospective donor engagement for universities and colleges. Since that time, PEG has completed more than 500 projects within higher education and has worked with the advancement executives from universities across the country to identify key drivers of alumni engagement.

Rob has a unique ability to bring both right-brain and left-brain insights to this work.  His presentation of the findings is often cited as one of the most valuable components of the survey project.  He is adept at presenting to all parts of the campus from the trustees to general audiences that include faculty and staff from all parts of the campus.  Rob has an unparalleled talent for making the presentation meaningful and focused on the issues that are most important to the audience.

Over the last 17 years, Rob has published numerous articles on national alumni trends for CASE Currents and presented on how schools are developing programs and communication strategies that are targeted to meet the needs of their alumni at CASE conferences.

EDUCATION:

Washington University, St. Louis, MO
Master of Business Administration – Concentration in Operations Research and Marketing
Beta Gamma Sigma Honorary Scholastic Fraternity

Tulane University, New Orleans, LA
BA – Philosophy

Alexandra Lamb

Director of Client Services

Ms. Lamb serves as the project manager and main point of contact for attitudinal research studies with advancement departments of academic institutions. She is experienced in all phases of surveying, such as instrument design, distribution, analysis, presentation, and implementation. She provides guidance to clients for respondent selection, question design, branding of the survey instrument, and drafting relevant communications. Ally has worked with over 165 institutions, with many of them using our services multiple times. At the conclusion of our projects, many clients provide feedback about how they thoroughly enjoyed working with Ally, due to her collaborative approach and prompt attention to their project throughout the process. She has a Master’s Degree in Public Administration and a B.A. in History, with a minor in Political Science from Sam Houston State University.

Kayla Brown

Project Coordinator

Ms. Brown works with the Director of Client Services to design survey questionnaires, distribution processes,  support analysis of survey results and drafting of results and findings. As a member of the project management team Kayla uses her skillfulness in research projects to keep the project organized and running smoothly. She has experience in conducting large scale research projects, data collecting, coding, and preparing research papers for publication. Her research background includes studying political participation and behavior, public opinion, competitive elections and the interaction of media and politics. Selected research results have been featured by the London School of Economics and published in the book, “The Internet and the 2016 Presidential Campaign” by Rowman & Littlefield.  Kayla received her BS in Political Science from Sam Houston State University, with a minor in Philosophy.

Jonathan Gaines

Research Analyst

Mr. Gaines has significant experience in research and analysis gained while earning a Master of Applied Economics Degree at the University of Houston.   Mr. Gaines utilizes his extensive expertise in SPSS and database programming to produce both qualitative and quantitative analysis, visual presentations of analytic results, and identify the underlying drivers and motivators of donor philanthropy and overall alumni engagement.

Allison Manning

Manager of Operations and Accounting Services

With over six years of experience in higher education, Ms. Manning brings extensive knowledge and insight to our team. In addition, she has experience in accounting, administration, and sales including over 9 years of experience in customer service. She is a graduate from the University of Houston with a B.A. in Public Relations and a minor in Global Business.