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Driving Alumni Engagement

Insights and Action for Advancement Leaders 

Over 300 universities have participated in the cooperative “Alumni Attitude Study”

Alumni Relations

Attendance May Not Reflect Alumni Interest

The Paradox of High Priorities and Attendance

Study benchmarks show alumni consistently place a high priority on reunions and networking events–even though they also indicate they rarely attend.  A paradox forms where low attendance does not reflect a high priority.  Read our blog on ways to solve this paradox.

See our Blog on “Event Attendance”

Communications

Right Message, Right Media

High Value Content for Top Alumni Cohorts

Knowing alumni expectations and perceptions for key cohorts provides an opportunity to tailor messages to inspire and educate.  Report on successes for top alumni priorities, and know where to update alumni perceptions on accomplishments.   

Learn How This Works

Development

A Discovery Call That Engages

Expectations Are Key

Like a “Discovery Call” with major gift prospects, the Study determines giving values, captures notable experiences, gauges “propensity to give” across diverse alumni segments.  Target annual appeals, nurture and inspire donors, and attract the positive attention of a growing pipeline of prospects. 

See our blog on “The Affinity Index”

Alumni Attitude Study

Inclusive                     Inspirational                      Achievable

Engage Your Alumni!  

Four Steps to Growing Engagement and Giving

Listen:  Ask Alumni, “What Matters Most?”

Respond:  “We Heard You!”

Connect:  Your Results, Your Plan!

Inspire: Invite Leaders to Support

How to Ask Alumni, “What Matters Most to You?”

Why Alumni Attitude Study?

You’ll gain their attention and a trove of information!

We Make It Simple!

The Study is a cooperative effort among university advancement professionals to measure and compare those alumni “attitudes” which most affect participation and giving.  Participate in the Study to compare your results with Study benchmarks to measure success and identify opportunities.

Select results from the Study include:

  • Importance/Performance Assessments on:
    • Programs and events
    • Editorial content by media source
    • Philanthropic opportunities
  • Ranking of Giving Values and Priorities
  • Loyalty/Affinity Index
  • Intent to participate financially Demographic detail on key alumni cohorts
Study for Engagement

Report Study findings to alumni and across campus

Alumni will know you listened to them and their trust will build

Sustainable Engagement

Sustainable Alumni Engagement

Inclusive – Inspirational – Achievable

LISTEN

Ask all alumni, “What Matters Most To You?” … and then listen!  Ask about giving values, program priories, and communication effectiveness.  To gain insights on behavior, ask about their experiences, expectations, and perceptions.  Host a discussion with key stakeholders to create positive attention and increases response rates.

CONNECT

“We Heard You!”   Report survey results to alumni.  They’ll feel validated and their trust will increase.  Share results with colleagues across campus to show the credible data and deep insights on alumni behavior and attitudes available to them.  Publish findings by alumni cohort, and they’ll know you were listening to them.

SHARE

“Your Results, Your Plan!”  Create consensus among alumni by sharing how their values, priorities and expectations relate to Study Findings.  Present results to alumni board, major gift donors and prospects, colleagues across campus, deans, and volunteer leaders.  The Summary of Findings may easily be the “most read” communication of the year.

ASK

“Together We Can”  Match alumni priorities to volunteer leadership opportunities. Recruit successful alumni to help implement a well-researched strategic plan.  Talking points for university leadership helps ensure a commonality of messaging.  Survey results form a baseline for development campaign strategies.  Alumni responses also identify support for Career Services and Student Enrollment.   Alumni participation increases on boards, advisory councils, institutes, centers and events and by relating mentoring programs and

Over One Million Responses and Twenty Years Experience

ALUMNI ATTITUDE STUDY

Over 360 Universities

  • Develop action plans based on credible findings using well-established analytics.
  • Use our exclusive list of past Study participants to choose a peer group to compare your results.
  • Use your comparable results to gain broad support your program priorities and giving opportunities.
  • Rely on our streamlined process and dedicated professionals to keep your staff time to a minimum.
  • Our Study is cost effective and can support applications at the system level to small colleges and schools.

1  20  360

After 20 years we know how to ask questions and provide

insight which is much more than providing data

Build Alumni Trust
Alumni Attitude Study Strategy

ALUMNI ATTITUDE STUDY

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About Us

Building Trust

Alumni Persona

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Understand Your Alumni for Sustainable Engagement

It’s All About

Strategic Alumni Engagement

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Every university wants alumni who attend, give, promote, volunteer, support, and lead.

Successful universities make it happen.

The Alumni Attitude Study motivates your alumni to engage.  And since not all alumni are the same, the Study identifies those attitudes which drive key stakeholder groups to participate.

Your key stakeholder groups have shared values, expectations, perceptions and experiences.  Compare their attitudinal profiles with peer groups and Study benchmarks to identify your highest opportunities and set achievable goals.

Begin your strategic alumni engagement by sharing your findings with stakeholders.  Gain support for your priorities, and resources to fund your action plan.