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Strategic Alumni Engagement

Strategic Sustainable Alumni Engagement

It’s All About

Strategic Alumni Engagement

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Every university wants alumni who attend, give, promote, volunteer, support, and lead.

Successful universities make it happen.

The Alumni Attitude Study motivates your alumni to engage.  And since not all alumni are the same, the Study identifies those attitudes which drive key stakeholder groups to participate.

Your key stakeholder groups have shared values, expectations, perceptions and experiences.  Compare their attitudinal profiles with peer groups and Study benchmarks to identify your highest opportunities and set achievable goals.

Begin your strategic alumni engagement by sharing your findings with stakeholders.  Gain support for your priorities, and resources to fund your action plan.

Alumni Relations

Attitudes Matter

Start engaging alumni by asking, “What Matters Most To You About What We Do?” With response rates from 4 to 16%, you’ll have the “Largest Event of the Year!”   Results identify program and event priorities by alumni cohort as well as their perceptions on performance.

Learn How This Works

Alumni Communications

Engage Everyone

The Study’s attitudinal questionnaire and Summary Findings are often the “Most Read Pieces of Communication” of the year. Inform, educate and nurture alumni as you find out how they consume information and what they want to hear about more often.

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Alumni Development

Credibility and Authority

The attitudinal survey is a “Discovery Call.” You’ll discover giving values, philanthropic expectations, and perceptions of success.  Gift officers can count on MG donors and prospect being interest in hearing about Study findings.  Affinity scores also rank respondents.

Effective Market Research

Sustainable Engagement

Sustainable Alumni Engagement

Inclusive – Inspirational – Achievable

LISTEN

Ask all alumni, “What Matters Most To You?” … and then listen!  Ask about giving values, program priories, and communication effectiveness.  To gain insights on behavior, ask about their experiences, expectations, and perceptions.  Host a discussion with key stakeholders to create positive attention and increases response rates.

CONNECT

“We Heard You!”   Report survey results to alumni.  They’ll feel validated and their trust will increase.  Share results with colleagues across campus to show the credible data and deep insights on alumni behavior and attitudes available to them.  Publish findings by alumni cohort, and they’ll know you were listening to them.

SHARE

“Your Results, Your Plan!”  Create consensus among alumni by sharing how their values, priorities and expectations relate to Study Findings.  Present results to alumni board, major gift donors and prospects, colleagues across campus, deans, and volunteer leaders.  The Summary of Findings may easily be the “most read” communication of the year.

ASK

“Together We Can”  Match alumni priorities to volunteer leadership opportunities. Recruit successful alumni to help implement a well-researched strategic plan.  Talking points for university leadership helps ensure a commonality of messaging.  Survey results form a baseline for development campaign strategies.  Alumni responses also identify support for Career Services and Student Enrollment.   Alumni participation increases on boards, advisory councils, institutes, centers and events and by relating mentoring programs and

Understand Your Alumni for Sustainable Engagement

UNDERSTAND YOUR ALUMNI

Why Alumni Attitude Study?

Our study is streamlined and cost effective providing credible results.  “Your Peer Group Benchmarks” create your road map.  We design your study to provide deeper insights including diversity and inclusion.

The Alumni Attitude Study:

  • Demonstrates our credibility with proven historical results
  • We have over 300 projects with one million responses over twenty years
  • Is peer reviewed
  • Strategic study applications create proven and effective results
  • Our streamlined process will not overwhelm your staff
Study for Engagement

Over One Million Responses and Twenty Years Experience

ALUMNI ATTITUDE STUDY

Over 360 Universities

We have spent 20 years singularly interested in helping universities and colleges engage alumni. Each of our projects is tailored to fit you and your needs.  While many other companies got their start focusing on students and prospective students, we started with alumni and continue focusing on helping our clients understand what makes alumni engage with their alma mater.

More than 300 universities and associations have used the Alumni Attitude Study to increase alumni engagement.  Our industry tested, cost-effective program offers your institution the tools to improve alumni satisfaction and prioritize your budget by prioritizing valued programs and providing key talking points for targeted communications.

Build Alumni Trust
Alumni Attitude Study Strategy

ALUMNI ATTITUDE STUDY

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