This information (or something similar) may be included in the body of the email distributed to all alumni with valid email addresses. We encourage you to make it look and sound like traditional communications that come from your office. 

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Lorem ipsum dolor sit amet, at cum putant electram, modo augue ea sed. An nobis persecuti vim, ut vix menandri atomorum, ea doming facete ius. Ei est idque deleniti voluptua.