More than a Survey
An Engagement Process
WE MAKE IT SIMPLE
After 20 years – we know how to ask questions and provide insight
as opposed to just providing data
ADVANCEMENT LEADERSHIP
ALUMNI RELATIONS
The Alumni Attitude Study Supports
Alumni Relations to Development and Communication to Advancement Services
BROAD IMPACT OF INCLUSIVE PROCESS
Well defined process with efficient use of internal staff and resources.
Advancement Leadership
Can be a high profile and inclusive project to engage alumni leaders, donors and prospects with advancement and university staff.
Inclusive Process
Can be low profile and easy to administer project to gain data and set internal goals and priorities
Host a discussion about philanthropy to build stronger philanthropy culture:
Action = Information + Attention + Plan
Alumni can be the most important resource for career services, enrollment and university communications
ADVANCEMENT LEADERSHIP
Well defined process with efficient use of internal staff and resources.
Alumni Relations
Alumni Relations work to identify, establish and confirm alumni program and event priorities by cohort.
Communications
Can be a high profile and inclusive project to engage alumni leaders, donors and prospects with advancement and university staff.
What Matters Most
The question “What Matters Most” is a Discovery Call which offers an ideal conversation between gift officers and prospects and donors.
YOUR ACTION PLAN
Creating Your Action Plan Based Upon Study Findings
Alumni Leadership
- “Talk to ME”– Alumni Cohorts are the Key
- The “Right” Great Idea–Which great idea is right for each alumni stakeholder cohort–know your demographics
- Understand changing Programs and Events priorities across alumni cohorts
- Know what is consistent across alumni cohorts
- Discover communication preferences by cohorts
- Priority talking points by alumni cohort to increase participation and loyalty
Development Leadership
- The Survey as a Discovery Call-Ask Major Gift Donors and Prospects to a Focus Group Discussion with Senior Staff
- Cultivate Prospects and Donors–Inform MG Officers
- Connecting Gift Offices and MG Prospects–learn their giving values, expectations and perceptions
- Affinity Scores Help Build Prospect Pipelines
- Segmenting Appeals for Annual Giving
- Donor Relations and Stewardship by Cohort
University Leadership
- Leverage Study Findings Throughout the Institution
- Support Deans, Career Services, Student Enrollment
HOST A DISCUSSION
Build a Culture of Philanthropy
Build a culture of Philanthropy by hosting a discussion about philanthropy with internal and external stakeholders. It is vital to feel as thought you are a part of something critical to engage and support your culture of philanthropy
ENGAGED ALUMNI
Findings and Results Are Provided by Multiple Cohorts:
| Eras of graduation | College attended |
| Donor status | Sexual orientation |
| Ethnicity | Geography / location |
| Engagement Status |
Marketing Programs and Events
Enhance attendance and participation in marketing programs and events by connecting to values, preferences and perceptions of alumni.
Communication Development
Generate your appeals based upon communications that will enhance stewardship and provide the foundation for donor recognition.
Alumni Magazine
Annual Reports
Enhance interest in and develop relationships based upon known alumni interests and goals.
Communications Based upon Data
Match your messages and communications to the values, preferences, perceptions and experiences of key alumni cohorts.